How Did The National CineMedia (NCMI) Stock Rise 8% After-Hours?

National CineMedia Inc. (NASDAQ: NCMI), which announced the date of the publication of its quarterly results, increased 8.62% to $0.479 in after-hours trading on Monday.

When will the NCMI publish its quarterly findings?

National CineMedia (NCMI) intends to announce its fiscal third quarter 2022 financial results on Monday, November 7, 2022, following the market close. The announcement on that day will be followed at 5:00 p.m. Eastern Time by a conference call and audio webcast to go through the outcomes.

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A strategic partnership by NCMI:

Last month, National CineMedia (NCMI) introduced the Elevate Cinema Network as a strategic sales partnership (Elevate). Through this partnership, Elevate’s network will increase to 2,700 “blue chip” screens that are accessible for cinema advertising through Spotlight, adding almost 1,500 premier NCM screens to the existing premier network of over 1,200 screens at Spotlight. Elevate will provide businesses aiming at the affluent, educated, upmarket adult population with unmatched reach and recall.

The reach [and monthly impressions] accessible to upmarket advertising clients are more than doubled by Elevate. With a three times higher memory and a two times greater level of engagement than broadcast, cinema advertising has the most attentive audience of any media. Elevate’s unmatched reach will draw even more marketers eager to reach this wealthy clientele with their brand message. Elevate will be able to provide exhibitors with more income alternatives, which will benefit them as well.

The category leaders Cinepolis Luxury Cinemas, Silverspot Cinema, Landmark Theatres, LOOK Dine-In Cinemas, Angelika Film Center, Flix Brewhouse, and Laemmle Theatres are among the exhibitors Spotlight is committed to helping. More than 20,600 screens and 24 of the top 25 performing theaters in the nation are part of NCM’s cinema advertising network, which delivers more than 75% of the weekend box office each weekend.

How would the partnership assist NCMI?

This partnership with Elevate Cinema Network is a first-of-its-kind cinema advertising agreement by National CineMedia (NCMI) that targets the wealthy moviegoer. The most interesting and effective vehicle for customers is movie advertising. Luxury firms looking for a scaled solution to reach their wealthy clientele will find this NCMI partnership to be quite intriguing.

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