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Before You Invest In Harte Hanks Inc. (NASDAQ:HHS), Consider This Metric

January 27, 2023
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In yesterday’s Wall Street session, Harte Hanks Inc. (NASDAQ:HHS) shares traded at $12.18, up 4.82% from the previous session.

As of this writing, 1 analysts cover Harte Hanks Inc. (NASDAQ:HHS). The consensus rating among analysts is ‘Buy’. As we calculate the median target price by taking the range between a high of $22.00 and a low of $22.00, we find $22.00. Given the previous closing price of $11.62, this indicates a potential upside of 89.33 percent. HHS stock price is now 5.03% away from the 50-day moving average and 7.95% away from the 200-day moving average. The market capitalization of the company currently stands at $81.97M.

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There are 0 analysts who have given it a hold rating, whereas 1 have given it a buy rating. Brokers who have rated the stock have averaged $22.00 as their price target over the next twelve months.

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In other news, Linscott Brian, Chief Executive Officer bought 2,500 shares of the company’s stock on Dec 12. The stock was bought for $27,925 at an average price of $11.17. Upon completion of the transaction, the Chief Executive Officer now directly owns 324,943 shares in the company, valued at $3.96 million. An SEC document containing details of the transaction can be found on the SEC’s website. On Aug 17, Director Radoff Bradley Louis sold 20,000 shares of the business’s stock. A total of $326,168 was realized by selling the stock at an average price of $16.31. This leaves the insider owning 160,000 shares of the company worth $1.95 million. Insiders disposed of 189,011 shares of company stock worth roughly $2.3 million over the past 1 year. A total of 9.10% of the company’s stock is owned by insiders.

There have been several recent changes in the stakes of large investors in HHS stock. A new stake in Harte Hanks Inc. shares was purchased by HILLSDALE INVESTMENT MANAGEMENT INC. during the first quarter worth $4,110,000. TWO SIGMA INVESTMENTS, LP invested $1,019,000 in shares of HHS during the first quarter. In the first quarter, MARSHALL WACE, LLP acquired a new stake in Harte Hanks Inc. valued at approximately $853,000. QUADRATURE CAPITAL LTD acquired a new stake in HHS for approximately $840,000. MILLENNIUM MANAGEMENT LLC purchased a new stake in HHS valued at around $811,000 in the second quarter. In total, there are 25 active investors with 46.00% ownership of the company’s stock.

Thursday morning saw Harte Hanks Inc. (NASDAQ: HHS) opened at $11.94. During the past 12 months, Harte Hanks Inc. has had a low of $6.34 and a high of $17.88. The fifty day moving average price for HHS is $11.64 and a two-hundred day moving average price translates $11.30 for the stock.

The latest earnings results from Harte Hanks Inc. (NASDAQ: HHS) was released for Jun, 2022. According to the Advertising Agencies Company, earnings per share came in at $0.52, beating analysts’ expectations of $0.27 by 0.25. This compares to $0.61 EPS in the same period last year. The net profit margin was 7.00% and return on equity was -75.10% for HHS. The company reported revenue of $53.89 million for the quarter, compared to $49.6 million a year earlier. Comparatively to last year’s same quarter, the company’s quarterly revenue rose 8.65 percent. For the current quarter, analysts expect HHS to generate $50.9M in revenue.

Harte Hanks Inc.(HHS) Company Profile

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The company provides strategic guidance to help clients to plan and execute omni-channel marketing programs; audience identification, profiling, segmentation and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; Website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation services; and outsourcing marketing operations solutions. It also offers customer experience management services comprising interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, and recalls or a myriad of other customer service issues; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums; and intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results. In addition, the company provides product, print-on-demand, and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Chelmsford, Massachusetts.

Tags: Harte Hanks Inc.HHSHHS stockNASDAQ:HHS

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