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comScore Inc. (NASDAQ:SCOR) Risks You Should Know Before Investing

March 15, 2023
in Finance

In yesterday’s Wall Street session, comScore Inc. (NASDAQ:SCOR) shares traded at $1.00, down -1.96% from the previous session.

3 analysts cover comScore Inc. (NASDAQ:SCOR), according to research data. The consensus rating among analysts is ‘Overweight’. As we calculate the median target price by taking the range between a high of $3.00 and a low of $2.50, we find $3.00. Given the previous closing price of $1.02, this indicates a potential upside of 194.12 percent. SCOR stock price is now -18.94% away from the 50-day moving average and -38.00% away from the 200-day moving average. The market capitalization of the company currently stands at $97.43M.

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The stock has received a hold rating from 1 analysts and a buy rating from 2. Brokers who have rated the stock have averaged $2.83 as their price target over the next twelve months.

With the price target reduced from $6 to $4.50, Needham maintained Buy rating for comScore Inc. (NASDAQ: SCOR). On June 28, 2021, Craig Hallum recently initiated its ‘Buy’ rating on the stock quoting a target price of $7, while ‘Loop Capital’ rates the stock as ‘Buy’.

In other news, LIVEK WILLIAM PAUL, Director bought 249,074 shares of the company’s stock on Mar 14. The stock was bought for $254,055 at an average price of $1.02. Upon completion of the transaction, the Director now directly owns 3,323,261 shares in the company, valued at $3.32 million. An SEC document containing details of the transaction can be found on the SEC’s website. On Mar 13, Director LIVEK WILLIAM PAUL bought 926 shares of the business’s stock. A total of $926 was incurred on buying the stock at an average price of $1.00. This leaves the insider owning 3,074,187 shares of the company worth $3.07 million. Insiders disposed of 51,371 shares of company stock worth roughly $51371.0 over the past 1 year. A total of 4.20% of the company’s stock is owned by insiders.

There have been several recent changes in the stakes of large investors in SCOR stock. A new stake in comScore Inc. shares was purchased by JEFFERIES FINANCIAL GROUP INC. during the first quarter worth $210,000. SUSQUEHANNA INTERNATIONAL GROUP, LLP invested $182,000 in shares of SCOR during the first quarter. In the first quarter, POTRERO CAPITAL RESEARCH LLC acquired a new stake in comScore Inc. valued at approximately $150,000. BANK OF MONTREAL /CAN/ acquired a new stake in SCOR for approximately $108,000. CARY STREET PARTNERS INVESTMENT ADVISORY LLC purchased a new stake in SCOR valued at around $80,000 in the second quarter. In total, there are 102 active investors with 56.10% ownership of the company’s stock.

On Tuesday morning comScore Inc. (NASDAQ: SCOR) stock kicked off with the opening price of $1.0100. During the past 12 months, comScore Inc. has had a low of $0.99 and a high of $3.07. As of last week, the company has a debt-to-equity ratio of 0.13, a current ratio of 0.60, and a quick ratio of 0.60. The fifty day moving average price for SCOR is $1.2312 and a two-hundred day moving average price translates $1.6098 for the stock.

The latest earnings results from comScore Inc. (NASDAQ: SCOR) was released for Sep, 2022. According to the Internet Content & Information Company, earnings per share came in at -$0.6, missing analysts’ expectations of -$0.1 by -0.5. This compares to $0.06 EPS in the same period last year. The net profit margin was -21.80% and return on equity was -46.80% for SCOR. The company reported revenue of $98.24 million for the quarter, compared to $96.54 million a year earlier. Comparatively to last year’s same quarter, the company’s quarterly revenue rose 1.76 percent. For the current quarter, analysts expect SCOR to generate $95.53M in revenue.

comScore Inc.(SCOR) Company Profile

comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

Tags: comScore Inc.NASDAQ:SCORSCORSCOR stock

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