How should investors evaluate Roku Inc (NASDAQ:ROKU)?

Stocks of Roku Inc (NASDAQ:ROKU) traded higher last session on Wall Street, down -3.29% to $69.27.

According to the data, Roku Inc (NASDAQ:ROKU) has 34 analysts covering its stock. The consensus rating among analysts is ‘Hold’. As we calculate the median target price by taking the range between a high of $115.00 and a low of $50.00, we find $86.50. Given the previous closing price of $71.63, this indicates a potential upside of 20.76 percent. ROKU stock price is now -13.24% away from the 50-day moving average and 8.71% away from the 200-day moving average. The market capitalization of the company currently stands at $9.80B.

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A total of 19 analysts have issued a hold rating and 11 have given it a buy rating. Brokers who have rated the stock have averaged $85.35 as their price target over the next twelve months.

With the price target enhanced from $93 to $100, Wedbush maintained Outperform rating for Roku Inc (NASDAQ: ROKU).

In other news, Katz Gidon, President, Consumer Experience sold 1,968 shares of the company’s stock on Sep 14. The stock was sold for $155,748 at an average price of $79.14. Upon completion of the transaction, the President, Consumer Experience now directly owns 22,572 shares in the company, valued at $1.56 million. An SEC document containing details of the transaction can be found on the SEC’s website. On Sep 06, President, Roku Media Collier Charles sold 14,172 shares of the business’s stock. A total of $1,316,437 was realized by selling the stock at an average price of $92.89. This leaves the insider owning 16,569 shares of the company worth $1.15 million. Insiders disposed of 198,286 shares of company stock worth roughly $13.74 million over the past 1 year. A total of 12.86% of the company’s stock is owned by insiders.

There have been several recent changes in the stakes of large investors in ROKU stock. A new stake in Roku Inc shares was purchased by CONTRARIUS INVESTMENT MANAGEMENT LTD during the first quarter worth $68,832,000. CLEAR STREET LLC invested $38,791,000 in shares of ROKU during the first quarter. In the first quarter, COATUE MANAGEMENT LLC acquired a new stake in Roku Inc valued at approximately $29,703,000. OGBORNE CAPITAL MANAGEMENT, LLC acquired a new stake in ROKU for approximately $13,854,000. ZENO RESEARCH, LLC purchased a new stake in ROKU valued at around $4,396,000 in the second quarter. In total, there are 740 active investors with 70.27% ownership of the company’s stock.

Friday’s opening bell rang with an opening price of $73.00 for Roku Inc (NASDAQ: ROKU). During the past 12 months, Roku Inc has had a low of $38.26 and a high of $98.44. As of last week, the company has a debt-to-equity ratio of 0.26, a current ratio of 2.83, and a quick ratio of 2.73. The fifty day moving average price for ROKU is $79.84 and a two-hundred day moving average price translates $63.72 for the stock.

The latest earnings results from Roku Inc (NASDAQ: ROKU) was released for Jun, 2023. The net profit margin was -20.54% and return on equity was -24.79% for ROKU. The company reported revenue of $847.19 million for the quarter, compared to $764.41 million a year earlier. Comparatively to last year’s same quarter, the company’s quarterly revenue rose 10.83 percent.

Roku Inc(ROKU) Company Profile

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The company also provides digital advertising and related services, including the demand-side ad platform and content distribution services, such as subscription and transaction revenue shares; media and entertainment promotional spending services; premium subscriptions services; video and display advertising services; and sells branded channel buttons on remote controls of streaming device. In addition, it offers billing services; and brand sponsorship and promotions, as well as manufactures, sells, and licenses smart TVs under the Roku TV name. Further, the company provides streaming players, audio products, and smart home products and accessories under the Roku brand name. It offers its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Mexico, Canada, the United Kingdom, Brazil, and Germany. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

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