The stock of Purple Innovation Inc (NASDAQ:PRPL) last traded at $0.82, up 10.22% from the previous session.
PRPL stock price is now 13.51% away from the 50-day moving average and -12.63% away from the 200-day moving average. The market capitalization of the company currently stands at $88.88M.
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With the price target reduced from $1.75 to $1.10, Wedbush Downgraded its rating from Outperform to Neutral for Purple Innovation Inc (NASDAQ: PRPL). On March 13, 2024, ROTH MKM Upgraded its previous ‘Neutral’ rating to ‘Buy’ on the stock increasing its target price from $2 to quote $2.50, while ‘Craig Hallum’ rates the stock as ‘Buy’
In other news, DeMartini Robert, Chief Executive Officer bought 138,834 shares of the company’s stock on Jun 28 ’24. The stock was bought for $143,152 at an average price of $1.03. Upon completion of the transaction, the Chief Executive Officer now directly owns 663,669 shares in the company, valued at $0.54 million. An SEC document containing details of the transaction can be found on the SEC’s website. On Jun 26 ’24, Chief Executive Officer DeMartini Robert bought 51,061 shares of the business’s stock. A total of $50,280 was incurred on buying the stock at an average price of $0.98. This leaves the insider owning 514,730 shares of the company worth $0.42 million. A total of 4.65% of the company’s stock is owned by insiders.
During the past 12 months, Purple Innovation Inc has had a low of $0.56 and a high of $1.75. As of last week, the company has a debt-to-equity ratio of 132.03, a current ratio of 1.36, and a quick ratio of 0.64.
The net profit margin was -14.16% and return on equity was -199.78% for PRPL. The company reported revenue of $104.17 million for the quarter, compared to $120.03 million a year earlier. Comparatively to last year’s same quarter, the company’s quarterly revenue fell -13.21 percent.
