Does Kroger Co (NYSE:KR) warrant a purchase right now? What to Consider Before Making a Decision

Kroger Co (NYSE:KR) shares traded 1.91% higher at $68.23 on Wall Street last session.

KR stock price is now -0.96% away from the 50-day moving average and 10.89% away from the 200-day moving average. The market capitalization of the company currently stands at $45.43B.

With the price target maintained at $70, Melius recently Upgraded its rating from Sell to Hold for Kroger Co (NYSE: KR). On April 01, 2025, Melius Downgraded its previous ‘Hold’ rating to ‘Sell’ on the stock keeping its target price maintained at $58, while ‘Goldman’ rates the stock as ‘Buy’

In other news, Wheatley Christine S, Executive Vice President sold 30,000 shares of the company’s stock on Apr 23 ’25. The stock was sold for $2,162,058 at an average price of $72.07. Upon completion of the transaction, the Executive Vice President now directly owns 97,737 shares in the company, valued at $6.67 million. An SEC document containing details of the transaction can be found on the SEC’s website. On Apr 22 ’25, Executive Vice President COSSET YAEL sold 30,000 shares of the business’s stock. A total of $2,190,000 was realized by selling the stock at an average price of $73.00. This leaves the insider owning 139,124 shares of the company worth $9.49 million. A total of 0.85% of the company’s stock is owned by insiders.

During the past 12 months, Kroger Co has had a low of $49.04 and a high of $73.63. As of last week, the company has a debt-to-equity ratio of 3.03, a current ratio of 0.96, and a quick ratio of 0.52.

The net profit margin was 1.80% and return on equity was 26.59% for KR. The company reported revenue of $34.31 billion for the quarter, compared to $37.06 billion a year earlier. Comparatively to last year’s same quarter, the company’s quarterly revenue fell -7.44 percent. For the current quarter, analysts expect KR to generate $45.35B in revenue.

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